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Twitter Time Machine: How Will You Use Google Replay?

Fri, Apr 16, 2010 13:36 EDT
Twitter Time Machine: How Will You Use Google Replay?
Google’s new search tool lets you travel back in time to search and revisit old tweets. Here’s why that could be a big deal.
http://advice.cio.com/kristin_burnham/10085/twitter_time_machine_how_will_you_use_google_replay?source=CIONLE_nlt_web20_2010-04-27
Posted by: Kristin Burnham in News
Topic: Applications

Blog: Web 2.0 Advisor

Current Rating: 0 Comments: 2

Many critics write off Twitter for its collection of mundane this-is-what-I-ate-for-breakfast tweets, but the microblogging site has also become the go-to source for breaking news and social commentary. When the Haiti and Chile earthquakes struck, thousands posted real-time updates right from the scene. And when Captain Sully landed the U.S. Airways jet in the Hudson River, bystanders tweeted photos of the rescue efforts.

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Realizing the historic value of these commentaries and first-hand accounts, Google has begun archiving every tweet in what it calls “Replay”—a search function that presents in bar-chart-form the popularity of tweets through a period in time and lists associated tweets for you to browse chronologically.

To access Replay, perform a Google search, choose “Show options…” This reveals a toolbar on the left; click “Updates.” A graph will appear denoting the popularity of that phrase or keyword at that point in time. By hovering over the graph, you can zoom in to a more specific time of day and read the tweets that were sent in that time period.

Aside from its mission to preserve social commentary on important events, Google Replay will likely catch the eye of businesses as another tool to use in gauging the public’s reaction to a big announcement or product release. How did people respond to it? How did their opinions change over time?

What’s also great about Google Replay is that it fills a major void left on Twitter’s website: searching your own, personal tweets from weeks, months or even years ago (something I’ve wished for in the past). Type in your Twitter username and you can view your activity (along with @ replies) over the months. Searching for a specific tweet? You’re bound to find what you’re looking for—Replay is capable of narrowing searches down to a three-minute time period.

Currently, Google has archived tweets dating back to February 11, 2010, and soon you’ll be able to explore tweets dating back to the very first one ever posted on March 21, 2006. All in all, a pretty cool tool with lots of potential. How will you use it?

Staff Writer Kristin Burnham covers consumer Web and social technologies for CIO.com. She writes frequently on Twitter, Facebook, LinkedIn and Google. You can follow her on Twitter: @kmburnham.

How to Twitter

How to Twitter

By JULIA ANGWIN

http://online.wsj.com/article/SB123638550095558381.html?mod=djem_jiewr_IT

There are thousands of third-party applications built to enhance the Twitter experience — these are just a few of the popular ones.

Twitpic: Post a photo on Twitpic, and then share the Twitpic link via Twitter.

Twhirl: Desktop software to help you manage your Twitter account, find your @replies and shorten URLs so they can be shared on Twitter.

Tipjoy: A service that lets you send small amounts of cash across Twitter, and then tweet about your donation.

Twibs: A list of businesses on Twitter with links to their Twitter accounts.

TweetDeck: Desktop software that lets people split their tweets into columns, such as @replies, direct messages, groups and keyword searches.

Twitterholic: Ranks Twitter users by number of followers.

Twitturly: Tracks which URLs are most popular on Twitter, based on how many times they’ve been shared by Twitter users.

Monitter: An easy way to keep tabs on multiple searches on Twitter at the same time.

Twitter is a mass text-messaging service that allows you to send short 140-character updates — or "tweets" — to a bunch of people at once. They are your "followers." It was designed to be read on a cellphone, though many people read it online, too.

11 Ways to Find Brands & Companies on Twitter Posted by Lee

11 Ways to Find Brands & Companies on Twitter

Posted by Lee Odden on Mar 5th, 2009 in Microblogging, Online Marketing

A big question for marketers that want to connect with businesses on Twitter is that they often don’t know where to look. Part of the rub is that Twitter is predominantly a service used by individuals, not companies. While you can use search.twitter.com advanced features to find individuals using specific criteria, it can be more productive for finding companies or commercial users of Twitter via a managed list.

Here are a few resources for finding Twitter accounts for brands, companies, executives, analysts and journalists via directories and lists.


Twibs.com – Alphabetical Directory and search engine of 5,368 businesses on Twitter with a voting option to see which profiles are featured on the home page. Each business Twitter account has a profile showing latest Tweets and others’ Tweets about that user.


Twellow.com – Directory and search engine of Twitter users. Allows customization of profiles, categories and addition of links to other social services. Grabs publicly available messages from Twitter then analyzes and organizes them into the categories found at Twellow.com. Users can add themselves also. Features “Twellowhood” to find local Tweeple.


Tracking Twitter – The Electric Artists Twitter Tracker is a real-time listing of the top media, entertainment, and consumer product feeds EA is following on Twitter – Broken down into the following categories: Brands, Media, Television and Celebrities.


A Wiki of Social Media Marketing Examples – This list published by Peter Kim shows much more than Twitter, but you can sort the list of brands using social media by type, then scroll down to the “Microblogging” section.


Media on Twitter – This is a wiki created by @PRsarahevans with the help of a few friends as a resource of contact information for journalists and bloggers around the world.

Other useful Twitter user discovery lists and directories include:

Social Brand Index – Jonathan Kash maintiains this index of Twitter accounts sorted by: Business, Education, Entertainment, Executives & Notable Individuals, For Consumers, Government & Politics, Housing Market, Media, Non-Profit, Organizations, Service Providers, Social Properties, Technology and Travel.

Analyst Twitter Directory – Listing of industry Analysts on Twitter by Carter Lusher of SageCircle.

Brands That Tweet – Collection of brand names Twitter accounts from Paul Dunay. Many of the accounts listed are squatters and not managed by the brands.

C-Level Tweeters – Another collection from Paul Dunay of CEOs, CTO’s and CMO’s. There are many more in the comments.

The Ultimate List of Moms on Twitter – Wendy Piersall has assembled this list of Tweeting moms plus many more additions in the comments.

Ultimate Small Business Twitter List – Anita Campbell and friends have compiled this list of people and organizations to consider following on Twitter if you want to keep your finger on the pulse of small businesses.

Firing an Employee Over Facebook Quip Could Backfire http://advice.cio.com/c_g_lynch/firing_an_employee_over_facebook_quip_could_backfire?source=nlt_cioinsider With

Firing an Employee Over Facebook Quip Could Backfire

Link to article:

http://advice.cio.com/c_g_lynch/firing_an_employee_over_facebook_quip_could_backfire?source=nlt_cioinsider

With social networks, we’re all instant publishers of information. If you say something about your employer over Facebook or Twitter, you should be prepared to own up to the consequences. But companies would be rash to start punishing employees for every bit of unflattering information they post to the Web.

This ongoing philosophical question about how to address employee behavior and information-sharing on social networks resurfaced today with news that a part-time employee for the Philadelphia Eagles named Dan Leone found himself out of a job after he lamented the team’s failure to sign seven-time Pro Bowl safety Brian Dawkins, who opted to play for the Denver Broncos. On his Facebook status message, Leone said: “Dan is [expletive] devastated about Dawkins signing with Denver. . .Dam Eagles R Retarted!!”

He quickly realized the possible consequences of the post and deleted it, but as this Philadelphia Inquirer column detailed, it was too late.

Other poor publishing decisions on social networks have been widely circulated.

An executive from a PR agency (ironic profession considering this example) serving FedEx caught sharp criticism after he let his feelings known about the shipping company’s hometown of Memphis, when he posted to his Twitter account, “True confession but I’m in one of those towns where I scratch my head and say ’I would die if I had to live here!’”

Both these incidents reveal that companies need to have more realistic expectations about the freedom their employees have (and should have) to publish their thoughts on social networks. Both employees in this case could have leveled the same criticisms with more mild diction (maybe “I don’t think the Eagles got this right” instead of “retarded”; or “this city isn’t really for me” instead of “I would die.”)

The early concerns about social networks revolved around the hiring process rather than employees, since many organizations made the knee-jerk decision to ban social networks at first. With great regularity, we’ve seen examples of HR departments trolling social networks to vet (or eliminate) candidates from the hiring competition. My colleague, Meridith Levinson, wrote a great post about how this practice is markedly unfair and unrealistic.

On this issue, I’d strike a similiar tone. Although it’s reasonable to assume that employees should never leak proprietary information via social networks, or take personal shots at their colleagues, broadly criticizing their own organization shouldn’t automatically lead a firing, suspension or any displinary action for that matter.

For organizations to tell employees they can only publish favorable content about their company on social networks sets several poor precedents. For one, it makes your company look wildly insecure and paranoid about its own business decisions. It also appears as if you don’t value dissension or debate on critical issues, that you enforce a “our way or the highway” mentality throughout the office.

Lastly, it shows a gross misunderstanding of the paradigm shift social technologies enable in the open marketplace of ideas. With social networks, normal people don’t need millions of dollars to get their opinion heard, or go through the cumbersome process of writing to a newspaper. They can publish information for free and in the comfort of their own homes. This scares many companies. Some organizations, especially the ones that grew up before the Web, would prefer all their employees defer to the jargon ridden PR boilerplate before making any public statement about the companytouting of the company line is an untenable model in today’s world. Transparency (with good, bad and ugly information) ultimately betters your organization and keeps it honest. Social technologies enable that transparency, and punishing employees for passionately engaging in conversations about where they work is a backwards way of thinking.

http://advice.cio.com/c_g_lynch/firing_an_employee_over_facebook_quip_could_backfire?source=nlt_cioinsider

 

 

Bank Scores with Server Virtualization

www.cio.com

Gunjan Trivedi, CIO India
December 16, 2008

They say old habits die hard. It’s a adage that’s certainly true for ICICI Bank’s senior GM and the Group CTO, Pravir Vohra. As a man who was part of the team that popularized online banking and helped create a new revenue stream for ICICI Bank, Vohra is already known as an IT leader who can make a difference. He’s also celebrated as a CIO who not only leverages new concepts and technologies to create -mover advantages for his organization, but also adopts solutions at such an unprecedented rate and scale that it advances his bank beyond the reach of its peers. Even solution and service providers have found it hard to keep up.

About four years ago, for instance, ICICI Bank was one of the first, at the scale it operates, to successfully leverage enterprise-wide data warehousing and business intelligence. And now the second largest bank in the country has again scored another first with technology, this time with server virtualization.

ICICI Bank’s IT team, led by Vohra, has used virtualization to arrest an electronic infrastructure spill-over at its datacenters. They consolidated 230 physical servers to just five, running a little under 650 applications on a virtualized environment. It required them to develop the unparalleled technology ability to run 60 virtual machines on a single server but it saved the bank over a crore annually in power, cooling and space.

The result? While the server count of its closest competitors runs into four or five digits, ICICI Bank services its customers with just a fraction of that. That’s incredibly low for a bank of its size with assets amounting to Rs 384,970 crore (US$7899), and with 1,400 branches and 4,530 ATMs across the country.

Big, Real Big

The business problem ICICI Bank forever grapples with lies at the core of its standardized Windows NT architecture. Any application typically requires a Web tier, an application tier and a database tier — it’s a necessary evil. “Now if somebody asks for a development environment, add three more. Move onto a testing environment, add another three servers. So even if you are deploying something as simple as a library management system, you have to take nine servers into account. At ICICI Bank, we run about 650 applications. Go figure,” says Vohra.

Running that many application has a domino effect. It demands an ongoing investment in servers, power consumption, rack space, switching gear because as all these servers need to be interconnected to storage and networking sub-systems for management, availability and recoverability. “We were actually worried that we were ending in a server or an electronic sprawl,” he says. “It is a kind of an exponential problem. We were not utilizing our servers properly but had to keep them because some development or some testing could happen. Let’s say that without virtualization, I’ll provide a server to run a library, holiday home and collection applications on the same server. But if you run a user acceptance testing (UAT) environment at the same time, you’ll have problems. The world has found a way of consuming the manufacturing it manufactures,” Vohra says.

The problem wasn’t new. Though the problem piled up over time, the bank’s IT team had only experimented with different technologies from time to time to seek an effective solution. But a couple of years ago, they started looking at a solution in earnest. “We found an embryo of a solution that we believed could work and improve over time to adequately arrest server, rack and power sprawl. We considered it to be workable enough to start dabbling with. It was a struggle for us,” recalls Vohra.

Vohra refers to a two-year-ago old initiative that was fundamentally concentrated on server consolidation. Over the last year, the scope of the project has expanded to include other infrastructure consolidation, and an overall focus to reduce the bank’s carbon footprint. But it’s been a journey of discovery, he admits. “We can’t take credit for scripting a story to a design principle. We found a way as we discovered new things and worked with different technologies. The idea was to improve our IT management capabilities and to reduce power and cooling consumption. It’s about working around a theory of constraints,” he says.

School of Hardknocks

Vohra formed a core team of 12 who were part of the NT admin team in the shared services vertical that takes care of the bank’s datacenters. The team ran a few proof-of-concepts, and started by virtualizing environments that were lower on the showstopper scale.

Vohra points out that out of the 650 applications, there are about 200 applications, which nobody would even notice if they were shutdown for a day. For example, a one-day outage of applications such as ATM cash analysis or dead-stock inventory MIS generation would not raise any eyebrows.

But as the team started testing in live and more critical environments, they set high-water marks for the thresholds of running applications in a virtualized ecosystem. About 14 months ago, the team managed to run about 51 virtual machines on a single physical server. “We were trying to figure out what we were running out of: compute resources, I/O bandwidth or memory? We’d take say a server of 4-CPUs with 8-cores, running Windows and run a mixed load of applications on 51 virtual machines. Not only did we break Sun Microsystem’s record of running 50 VMs on a server but we topped it. We touched a figure of 60 virtual machines on a single server. Of course, we later determined the optimal threshold at about 35 virtual machines,” says Vohra.

As the proof-of-concepts succeeded, turnaround times for the project were defined, allotted and rolled out. The turnaround times for the identification and redressal of problems were monitored closely. “With technology, it is very easy to say that something doesn’t work. It is much harder to make it work. Obviously, it takes effort to make something hard work. But the problem in such cases, is that you don’t know what you are going to do but you discover what you need to do. You do it and take the next step,” he says.

As the team scrambled forward with its server virtualization push, it had to pick its way through numerous technical challenges that surfaced. High CPU and memory utilization led to frequent performance degradation, which were in turn compounded by network bottlenecks. This resource issue was addressed by using dynamic memory and CPU allocation to avoid creating performance chokepoints. Patching and upgrading to higher versions were also undertaken to overcome various technical limitations.

“You run into a choke and after some analysis you realize that the internal disks are not good enough or you need a higher I/O bandwidth pipe. Or you might find that the machine is running out of memory for no logical reasoning. The physical machines you’re virtualizing, may add up to only 32GB of RAM, while on a target machine you have 64. Since we were pioneers in implementing such a solution at this scale, there were no easy answers available. Not even with our solution providers. We understood the theoretical concepts well, but we became experts by living through all the live classrooms,” he recalls.

The Smaller They Are, the Rarer They Fall

Today, ICICI Bank runs about 40 virtual machines on a server, with VMware virtualizing the environments of database server running SQL instances; application servers such as Websphere, Pramati and Oracle; and Web-servers. Vohra explains that as a strategy the current implementation has been executed only on 8-CPU dual core, 64GB RAM servers so that the features of over-commitment of memory and CPU resources are leveraged and VMware is able to scale up instead of scale out, taking full advantage of the Bank’s licenses.

To decrease the use of multiple network cards, the servers have been moved to the same subnet of the NAS storage. This way, the same network card could be virtualized and deployed. This also ensures that connectivity to the storage through iSCSI is consistent and there are not too many hops.

“You can now over-commit resources. If I really needed 24 cores to do something spread across 30 applications I can now give them two cores each. That is a total is of 60 cores but physically I have only 24,” says Vohra. The logic is that not all the applications peak at the same time. Some of these systems allow to over-commit resources beyond the boundaries of the physical box.

The required disk space on the home server has been provisioned on the connected iSCSI and Fiber Channel-based storage to meet the requirements of hosted VMs. I/O bottlenecks had been avoided by segregating storage connectivity on different network interfaces, says Vohra. This requires separate network cards for individual storage connectivity.

The virtualization effort forced various processes to be relooked and improved. It has translated into speedy provisioning that takes no more than two minutes of. This has directly reduced the average downtime of all the virtualized applications. Earlier, though the bank’s IT team could provision five servers as standby for 30 servers it took three hours to bring up those server, in case of a failure. Each server had to be manually configured, loaded and restored. And if the incident occurred at 2AM, it could take as much as five hours to bring up.

Now, with automatic provisioning and over-commitment in place, running applications can failover seamlessly and automatically. Features such as V-Motion have been employed to transfer applications to higher configuration slice. Such innovative online fallback mechanisms have led to zero downtime.

Virtual machine slices with requisite operating system configurations have been created on virtualized disk space. Cloning feature of such VM slices help in the rapid provisioning of resources when they are required. Downtime has been minimized by provisioning alternate servers with the V-Motion feature for auto failover of the entire system to another base server or for individual virtual machine failover.

Though the business is exposed to all 650 applications, not all the applications have been virtualized, says Vohra. There are a few applications (running on 900 servers) that are too critical and too monolithic to be put on a virtualized environment. Applications such as the core banking system and credit card applications demonstrate no advantage even if they were virtualized as they need power-packed servers to run in any case. “You don’t do it for religion. You do it only if it makes business sense. Anything that doesn’t require super-sized servers has been virtualized. All the new applications also are being virtualized. Only about 20-odd applications are running on very old servers. We will either retire them and have them virtualized eventually. They are part of the last mile of the journey,” he says.

Such technological advancements have made an impact on the resources and learning skill sets in ICICI Bank’s shared services team. They need to stay abreast with new technologies. It, however, doesn’t affect the application development team. As long as they see a server name, an IP address, they have local admin rights to the server; they don’t know whether that server translates into a pizza box or waferware, Vohra says.

Vohra maintains that given the amount of money a CIO needs to sink in a project like this, it had better make sense and a CIO better believe in what he or she is doing. At ICICI Bank, once the proof-of-concepts were successfully executed, there was no doubt over what would work and what would not.

But Vohra warns of peripheral things a CIO can never test, unless they get their feet wet. “We took a considered view. If some of these don’t run, we were comfortable that we had the ability to work with our partners to get upgrades or patches to make them run. When you are a pioneer, you are bound to trip up. But if your relationships are strong, then your partner will also work with you and solve your problems,” says Vohra. ICICI Bank had quarterly targets of how many net servers were de-inducted. Payback was how many physical servers were sold for scrap or sent for recycling.

“In the end, we saw clear business payback. Business may or may not see it because for them it is just an event. They will see results only when an application goes down. In the life of a business manager, it will happen only three times. If it is 4AM, he is not bothered. But if it is at 10AM, and if it is a trading application, he would kill you for even 10 minutes of downtime. When an incident happens, a 3-hour or a 30-minute outage hurts business equally. Applications ran reasonably smoothly earlier but now they don’t see any outage at all,” he points out.

Pocket Power

Although users are not consciously aware that the applications they use everyday have been virtualized but there are still measurable, demonstrable business benefits. The consolidation of 230 servers to five has resulted in an annual opex savings of Rs 1.15 crore on account of power, cooling and space, says Vohra. The break-even period, considering capex, has been about six months, with projected savings for five years of about Rs 5.7 crore. ICICI Bank’s IT team buys servers today based on their power consumption. It is not that one company is worse than another, or that one model is better than another, says Vohra. “You should never generate more heat and consume more power than you can avoid. Would I buy a car, which is cheaper but consumes more gas? It is the same thing. At the end, you want to pay a little premium to buy a car that consumes less fuel. There are models of servers that are of similar compute capacity but consume almost two times the power of another,” he says.

Today, Vohra is in a position to point this out because he knows. “The electricity bill at my datacenter alone has come down by Rs 70 lakh,” he says.

The procurement and indenting process has witnessed a dramatic change, too, after the virtualization revolution at the bank. All the business units in the ICICI Group have been instructed to not indent or procure physical servers. The only unit they are allowed to procure their indent is in cores. Instead of asking for physical servers, they are supposed to ask for a certain number of cores because for every application, the unit of measurement is no longer a computer or a CPU but the lowest measurement unit in commercial terms.

“Fundamentally, the DNA of the enterprise has changed. Budgeting is now based on cores. Soon, going forward, we will move over to threads as the unit to indent and budget. The only people allowed to count servers are those from the shared services group who manage our datacenters,” says Vohra.

Virtualization and the resulting green IT benefits have effectuated the organization to earn valuable carbon credits. The enterprise intends to encompass various organization-wide green initiatives that go beyond its datacenters to create a meaningful and substantial trust fund of carbon credits that can be leveraged at the right opportunity.

“The logic for pursuing this initiative is that it not only addresses the global phenomenon of environmentally responsible business but also leads to efficiency gains and associated cost savings. As a result, we manage to cut flab, evolve lean processes and also benefit from building an environmentally aware organisation,” he says.

Like they say, good things come in small packages.

Gunjan Trivedi is assistant editor.
Copyright 2007 IDG Media Private Ltd.

Introduction to Virtualization
http://www.cio.com/article/40701/ABC_An_Introduction_to_Virtualization

PayPal Survey Reveals Consumers’ Top Reasons for Abandoning Online Purchases

RedOrbit

A survey conducted by PayPal and comScore revealed that unexpectedly high shipping fees are the number one reason consumers abandon online purchases. Checkout abandonment is a significant challenge for online merchants, with an estimated two out of every three consumers failing to pay for items they put in their shopping carts.

“In today’s e-commerce climate, consumers expect their online-shopping experiences to mirror those found in the offline world,” said Arturo Perez-Reyes, professor of e-commerce at the University of California, Berkeley. “This survey shows that consumers are quick to walk away from online purchases when merchants don’t fully disclose critical information, particularly related to cost.”

The study also found that many consumers abandon their purchases for payment-related reasons. Of those surveyed, more than one in five shoppers didn’t complete purchases because their preferred payment option was not offered on the merchant’s Web site. Many shoppers simply think it is too much of a hassle to search for their wallets or purses – 21 percent did not complete online purchases because their wallets were not easily accessible.

Online comparison shopping is also a common reason for checkout abandonment. More than one in four indicated that they wanted to compare items at online and offline stores before making a purchase. However, more than one-third who abandon at checkout said they returned to the merchant’s Web site at a later time to complete the transaction.

A summary of the survey’s findings included:

– 43 percent of consumers didn’t pay for items in their shopping carts because shipping charges were too high

– 36 percent of purchasers didn’t pay for items because they felt the total cost of the purchase was more expensive than anticipated

– 27 percent of shoppers didn’t pay for items because they wanted to comparison shop at other Web sites before making a purchase

– 16 percent of consumers didn’t pay for items because they could not contact customer support to answer questions

– 14 percent of shoppers didn’t pay for items because they forgot their usernames and passwords for their store accounts created with the merchants

About the survey

The PayPal survey was conducted by comScore from March 25 to April 18, 2008. It surveyed online shoppers in the U.S. who recently abandoned the checkout flow on either a large or small merchant Web site. All respondents were asked about their most recent abandoned sessions.

About PayPal

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay without sharing financial information and gives consumers the flexibility to pay in any way they prefer, including through credit cards, bank accounts or account balances. With more than 60 million active accounts in 190 markets and 17 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay (Nasdaq:EBAY) company. More information about the company can be found at https://www.paypal.com.

Source: Business Wire

Travel 2.0 Offerings Influence Purchase Decisions of Active Travel Shoppers

The majority of travelers visit between two and five Web sites when shopping for travel online, and the number one reason for doing this is to compare prices. At the same time, nearly 20% of travelers visit six or more sites—and this group of active shoppers possesses some distinctive characteristics that should pique the interest of commoditization-weary travel companies.

According to The PhoCusWright Travel 2.0 Consumer Technology Survey, while active shoppers visit multiple sites to compare prices, they are also motivated by a desire to read traveler reviews, research destinations and purchase tickets to events and attractions. This group is more likely to visit non-transactional travel sites, including travel search engines, review sites and sites that offer rate analytics (e.g., Farecast). Compared to the 75% of travelers who visit two to five sites, active shoppers are more familiar with Web 2.0 technologies overall and are more likely to find Travel 2.0 offerings, including podcasts, traveler reviews and videos, influential in making travel purchasing decisions.

The PhoCusWright Travel 2.0 Consumer Technology Survey assesses a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. The report’s analysis identifies technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the travel shopping and buying process.

Also among its findings:

More Americans have used Web 2.0 technologies overall than have used them in the process of shopping for travel.
Rich media has a greater influence on purchasing decisions than traveler reviews.
Nearly everyone is familiar with online maps, but RSS and tagging go largely unnoticed. Fifty-nine percent of Americans are unfamiliar with RSS and 55% are unfamiliar with tagging.
Half of people who read blogs read travel blogs.
Five Data Point publications have been produced that highlight the findings from the larger research initiative of The PhoCusWright Travel 2.0 Consumer Technology Survey. Read the abstracts here.

Addition of E-mail Security Services Could Help Google Prove Value in the Enterprise

The new service from Google’s Postini subsidiary doesn’t require businesses to use enterprise Gmail as their e-mail client, and includes support for Lotus Notes, Microsoft Exchange and Novell Groupwise.

By C.G. Lynch

February 05, 2008 — CIO — Building upon its acquisition of Postini last July, Google’s announcement that it would provide additional e-mail security for businesses — including message filtering, encryption and archiving — will help the company’s argument that it can serve enterprise software needs, according to a Google spokesperson and an analyst familiar with the service. The move is also a play to retain Postini customers.

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The Internet giant will provide the service even for businesses not using the Gmail component of Google Apps, the company’s web-based suite of e-mail, calendar, documents and spreadsheets, says Sundar Raghavan, Google’s Product Marketing Manager. As a result, Google will provide security around the most common e-mail systems, including Lotus Notes, Microsoft Exchange and Novell Groupwise.

“Some customers say they’re interested in using Goole Apps, but not interested yet in the whole thing,” says Raghavan. “Some want a more step-by-step approach.”

Google will offer three different components of e-mail security. True to Google Apps form, each service will be provided cheaply. Message filtering, which handles incoming messaging and spam, will cost $3 per user per year; Google message security, which seeks to prevent data leaks over e-mail, costs $12 per user per year; Google message discovery, which works to archive e-mails to make them easily discoverable, rings in at $25 per user per year.

Rebecca Wettemann, a vice president and analyst with Nucleus Research, says the move should help Google win inroads with businesses who like Google for search, archiving and even documents and spreadsheets as a cheaper alternative to more expensive products like Microsoft Office, but who aren’t ready to use a web-based client for e-mail and calendaring.

“It will help broaden their customer base,” Wettemann says. “They want to show enterprises they can work with Google without entrusting their entire messaging architecture to them if they don’t want to.”

But Wettemann says Google still has some hurdles before it can become a big enterprise player, including its sluggish development of an offline mode for Google Apps. “Offline is critical for desktop adoption,” she says. “If I’m on an airplane or my network goes down, I need to be able to write and read documents.”

A trillion tagged packages? The promise – and reality – of the postal market for RFID

Wednesday, December 3, 2008 in Library
by David C. Wyld, Southeastern Louisiana University

The global postal and package shipping market has long been projected to be one of the largest potential RFID applications. However, while leading shippers UPS and FexEx were early proponents of RFID, they have backed off on significant RFID projects, due to their sizable investments in bar code based auto-ID systems.

In truth, these legacy systems have–thus far–proven good enough for now, meeting both customers’ expectations to be able to track and trace shipments on an almost real-time basis and the firms’ internal needs for business intelligence and visibility.

Usage & Support of Consumer Technology at Work


The chart below outlines activities in use at respondents’ organizations as well as the percent of respondents reporting that their organizations support those activities. Only 1 percent of respondents say that their organizations do not support any of the activities listed below.

Nearly all (99%) respondents say that some percent of employees are using the Internet for work-related research and that their organization supports that activity. Employees are using social networking sites at two thirds (66%) of respondents’ organizations but only 20 percent of those organizations are supporting it.

Activities Percent Using Percent Supporting
Use of Internet for work-related research 99% 99%
Download programs onto their computers 85% 44%
Use instant messaging 77% 58%
Use social networking sites 66% 20%
File sharing outside company network 65% 29%

Organizational Approach to Unsupported Technology Over half (53%) of respondents say their organization allows end users to find and use their own software applications with IT approval, 39 percent do not allow this activity and 8 percent say they allow end users to find and use their own applications without any restrictions.

When it comes to managing employees using unsupported technology, 42 percent of respondents say their organization monitors the activity for risk, while 30 percent study the business case for mainstreaming the technology. Twenty-eight percent of respondents say their organization shuts down unsupported technology down as soon as it is detected.